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Tobacco-Related CarcinomaPhase 4THRIVENCT07503925

THRIVE Study: Understanding How Oral Nicotine Pouches Affect Public Health

A Phase 4 study testing Biospecimen Collection, Nicotine Oral Pouch and Survey Administration in people with Tobacco-Related Carcinoma, run by Ohio State University Comprehensive Cancer Center at 1 site in United States.

Recruiting

Looking for participants now. Contact the study team or a site below to ask about taking part.

Sites and contacts
Official record
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Trial summary

Although nicotine pouches have been gaining popularity over the last few years, little known about how nicotine pouch users actually use these products. This study will be comprised of adults who use nicotine pouches. Read more about this study

Who is it for?
Ages 21 years and olderHealthy volunteers can take part
Conditions the study is for
Tobacco-Related Carcinoma
What is being tested?
Biospecimen Collection, Nicotine Oral Pouch and Survey Administration
Could I receive a placebo?
No, everyone receives an active treatment
How many people
15 participants
Where
1 siteUnited States
Study dates
26 Jun 2026to 31 Dec 2027
Phase
Phase 4
Are there results?
Not yet: the study is under way

Key requirements

Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.

  • Ages 21 years and older
  • All sexes
  • Healthy volunteers accepted
  • Adult, Older adult

Who may be able to join

  • Age 21 or older
  • Able to read and speak English
  • Willing to abstain from tobacco, nicotine, and marijuana for at least 12 hours prior to study visits
  • Exclusive use of ONPs (other product use <10x/mo).
  • Exhaled CO reading <10 ppm
  • Owns a smartphone and can receive SMS text messages with embedded survey links
Show all 10Show fewer
  • Negative pregnancy test at V1 and V2 (if applicable)
  • Uses ≥1.5 cans of ONPs/week
  • Daily use of ONPs for the past 3 months
  • At least half of ONPs used are 6mg nicotine concentration.

Who cannot join

  • Non-English speaker
  • Individuals currently pregnant, planning to become pregnant, or breastfeeding are excluded due to potential risks associated with nicotine exposure and study procedures (e.g., blood draws).
  • Individuals with unstable or significant psychiatric conditions are excluded to minimize risk and ensure reliable participation.
  • Individuals actively attempting to quit nicotine use are excluded to avoid ethical concerns and ensure that study participation does not interfere with cessation efforts
  • Non-nicotine users and regular tobacco users are excluded from the clinical trial component to ensure that participants have established use patterns appropriate for assessing ONP use behaviors.

Trial locations and contacts

1 site in 1 country. Contact the study team or a site near you to ask about taking part.

The Ohio State University Comprehensive Cancer Center contact

800-293-5066

OSUCCCClinicaltrials@osumc.edu

United States1 site, 1 recruiting
  • Ohio State University Comprehensive Cancer Center

    Columbus, Ohio, 43210

    Brittney L. Keller-Hamilton, PhD, MPH

    Recruiting

Other trials in United States

About this study

Official title: THRIVE Study: Informing Oral Nicotine Pouch Regulations to Promote Public Health

Although nicotine pouches have been gaining popularity over the last few years, little known about how nicotine pouch users actually use these products.

This study will be comprised of adults who use nicotine pouches. If eligible, participants will be asked to complete three study visits and participate in two switching periods where participants use study-provided nicotine pouches.

Read the detailed description

This investigation expands on the parent study's Aims 1 and 2 by examining the effects of a feature that the investigators have identified varies across nicotine pouches (ONP): particle size. The investigators expect that particle size differences may translate to differences in user experience. The investigators wish to further explore this hypothesis among current ONP users. Data will be captured over the course of 3 clinic visits and across two week-long switching periods with daily diary surveys. This will inform interpretation of results from Aims 1 and 2, including how to translate those findings to commercially-available nicotine pouches.

Aim 1: Assess the effects of nicotine concentration, form, and isomer on the satisfaction and appeal of ONPs relative to cigarettes and ST. ONPs with high FBN and >99% S-nicotine will have (H1a) increased satisfaction and appeal (e.g., faster nicotine delivery, greater liking). H1b: Associations of form and isomer with addiction potential and appeal will be strongest in the high nicotine concentration arm.

Aim 2: Evaluate the effects of nicotine concentration, form, and isomer on switching from cigarettes or ST to ONPs. Over 4 weeks, participants randomized to use ONPs with high FBN and >99% S-nicotine (vs. other ONPs) will report higher prevalence of (H2a) partially switching to ONPs (use ONPs >14 days but continued usual product use) and (H2b) complete switching to ONPs by week 4. H2c: Associations of form and isomer with switching outcomes will be strongest in the high nicotine concentration arm.

Study Procedures:

Participants will complete three in-person visits. Visits involve randomized, double-blinded use of either small-particle ONPs or a distribution of particle-size ONPs (one assigned product per visit).

Visit 1

  • 12-hour abstinence requirement prior to visit.
  • Informed consent procedures.
  • Baseline questionnaires.
  • Exhaled carbon monoxide (CO) testing and pregnancy screening (if applicable).
  • IV-line placement followed by four timed blood draws to assess plasma nicotine levels.
  • 120-minute controlled ONP use session.

Post-use surveys assessing:

  • Product appeal
  • Withdrawal symptoms and relief
  • Sensory scales
  • Behavioral intentions

One-Week Switching Period (at-home)

Following Visit 1, participants enter a 7-day ad libitum use period using their assigned ONPs.

During this phase, participants complete online daily diary surveys (1 per day) to capture product use and switching behavior.

Visit 2

  • 12-hour abstinence prior to visit.
  • Exhaled CO testing and pregnancy screening (if applicable).
  • IV-line placement and four timed blood draws (plasma nicotine levels).
  • 120-minute controlled ONP use session.
  • Post-use surveys (same as Visit 1).

One-Week Switching Period (at-home)

Following Visit 2, participants enter a 7-day ad libitum use period using their assigned ONPs.

During this phase, participants complete online daily diary surveys (1 per day) to capture product use and switching behavior.

Visit 3

  • Completion of survey measures only (no product administration or IV-lines).
  • Return of unused ONPs from the at-home switching period.
Being tested
Biospecimen Collection, Nicotine Oral Pouch, Survey Administration, Text Message-Based Navigation Intervention
Keywords
Tobacco, Oral Nicotine Pouches, Particle Size, Tobacco Regulation

What participants receive

What participants receive. In a randomised study each person is assigned to one group by chance.

  • Biospecimen CollectionProcedure or surgery

    Also called Biological Sample Collection

    Undergo blood sample collection

  • Nicotine Oral PouchDrug

    Insert small particle size ONP

  • Nicotine Oral PouchDrug

    Insert variable particle size ONP

  • Survey AdministrationOther

    Ancillary studies

  • Text Message-Based Navigation InterventionOther

    Also called Automated Text Message-Based Navigation

    Receive text with a link to daily diary surveys

Study groups in NCT07503925
Study groupRoleWhat they receive
Small particle size oral nicotine pouchesExperimentalCLINIC VISIT: Participants sample a small particle size ONP product. Patients also undergo blood sample collection throughout study. SWITCHING PERIOD: Participants complete a 1-week ad libitum switching period using assigned ONPs. Daily diary surveys are completed remotely to track product use and switching behavior.
Receives: Procedure: Biospecimen Collection; Drug: Nicotine Oral Pouch; Other: Survey Administration; Other: Text Message-Based Navigation Intervention
Variable particle size oral nicotine pouchesExperimentalCLINIC VISIT: Participants sample a variable particle size ONP product. Patients also undergo blood sample collection throughout study. SWITCHING PERIOD: Participants complete a 1-week ad libitum switching period using assigned ONPs. Daily diary surveys are completed remotely to track product use and switching behavior.
Receives: Procedure: Biospecimen Collection; Drug: Nicotine Oral Pouch; Other: Survey Administration; Other: Text Message-Based Navigation Intervention

What is being measured

The primary outcome is the main question the study is designed to answer.

  1. Nicotine Delivery, Cmax

    Nicotine delivery will be summarized by Cmax, the maximum nicotine concentration observed in the plasma samples for each participant.

    Measured: 2 weeks

Secondary outcomes (7)
  1. Switching Behavior

    Switching behavior will be quantified using the number of days during the switching week that each participant completely switches from their usual ONP to the study product.

    Measured: 2 weeks

  2. Nicotine Delivery, Tmax

    The time at which the maximum nicotine concentration is observed in the plasma samples for each participant.

    Measured: 2 weeks

  3. Nicotine Delivery, AUC

    Area under the curve (AUC) of plasma nicotine levels versus time for each participant.

    Measured: 2 weeks

  4. Craving Relief, QSU

    Urges/craving will be measured using a modified version of the Tiffany-Drobes Questionnaire of Smoking Urges: Brief Form (QSU). This is a 10-item measure where participants rate items on a 7-point Likert scale ranging from 1 (strongly disagree) to 7 (strongly agree). Similar to previous studies, the investigators will collapse the items into two previously identified factors (Factor 1: strong desire and intention to use; Factor 2: anticipation of relief from withdrawal symptoms). Scores are calculated by summing the items and range from 5 to 35 for each of the factors with higher scores indicating greater craving.

    Measured: 2 weeks

  5. Withdrawal, MNWS

    The Minnesota Nicotine Withdrawal Scale (MNWS) will asses nicotine withdrawal and craving, anger/irritability, anxiety, depressed mood, restlessness/difficulty concentrating, increased appetite, sleep problems, and somatic symptoms (nausea, constipation, sore throat, dizziness, coughing). Scores range from 0 to 4 with higher scores indicating greater levels of withdrawal.

    Measured: 2 weeks

  6. Product Appeal, mCEQ

    12-item modified Cigarette Evaluation Questionnaire (mCEQ) completed following e-cigarette self-administration to assess subjective responses to the ONPs. The 12-item mCEQ includes five subscales: Satisfaction, Psychological Reward, Aversion, Enjoyment of Respiratory Tract Sensations, and Craving Reduction, with items rated from 1 (not at all) to 7 (extremely likely). Scores for each subscale are calculated as the mean of the individual item responses or the single item. Higher scores indicate greater intensity on that scale.

    Measured: 2 weeks

  7. Intensity of Sensory Attributes, gLMS

    5-item self-report measure completed following ONP administration, using the general Labeled Magnitude Scale (gLMS). Scores range from 0 (no sensation) to 100 (strongest imaginable) with higher scores indicating a greater sensation intensity.

    Measured: 2 weeks

Timeline

From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.

  1. First posted31 Mar 2026
  2. Study start26 Jun 2026
  3. Primary completion31 Dec 2027 (estimated)
  4. Study completion31 Dec 2027 (estimated)

Resources

More details

For doctors and researchers: how the study is designed, who runs it, and its registry IDs.

Study design
Study type
Interventional
Phase
Phase 4
Primary purpose
Prevention
Allocation
Randomised
Intervention model
Parallel groups
Masking
Double blind
Who is masked
Participant, Investigator
Enrolment
15 participants (estimated)
IDs, dates and publications
ClinicalTrials.gov ID
NCT07503925
Sponsor's protocol ID
OSU-26043
Acronym
THRIVE
Status last verified
Aug 2026
First submitted
17 Mar 2026
Last updated
17 Aug 2026
Results posted
No
Data monitoring committee
No
FDA-regulated drug
Yes
FDA-regulated device
No

Questions about this trial

What is this clinical trial studying?

A Phase 4 study testing Biospecimen Collection, Nicotine Oral Pouch and Survey Administration in people with Tobacco-Related Carcinoma, run by Ohio State University Comprehensive Cancer Center at 1 site in United States.

The full registered description is in the About this study section and the official record.

Who may be eligible to take part?

The sponsor lists 10 inclusion and 5 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.

Is this clinical trial currently recruiting?

The record says: looking for participants now, as of the sponsor's last update on 17 Aug 2026. Status can change between updates, so confirm with the study contact before making plans.

Where is the study taking place?

The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.

What are the possible benefits and risks?

They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.

What does this phase mean?

Phase 4 studies take place after a treatment is approved, to learn more about its long-term benefits and risks in everyday use.

Not every study follows the same path, and some studies (observational studies, device studies) have no phase.

Are results available for this study?

This study is still under way. Results are not available in the source record yet.

How can a doctor refer a patient or contact the research team?

Contact The Ohio State University Comprehensive Cancer Center (800-293-5066, OSUCCCClinicaltrials@osumc.edu), or a site near the patient. AzTrials does not enrol participants or take referrals.

What does the primary outcome measure?

Nicotine Delivery, Cmax (time frame: 2 weeks). It is what the study was designed to measure, not a finding.

Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?

No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.

How often is this information updated?

AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 17 Aug 2026.

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