Psychology, SocialNCT07049354
The Impact Of Media, Socioeconomic And Psychological Factors, Adoption Of Aesthetic Technology & CS
An observational study of Psychology, Social, run by Superior University at 1 site in Pakistan.
Trial summary
"This study titled "The Impact of Media, Socioeconomic and Psychological Factors on the Adoption of Aesthetic Technology and Cosmetic Surgery Among Women in Punjab, Pakistan" explores how various external and internal influences affect Pakistani women's decisions to undergo cosmetic procedures. Read more about this study
- Who is it for?
- Ages 18 to 50 years, women onlyHealthy volunteers can take part
- Conditions the study is for
- Psychology, Social
- How many people
- 130 participants
- Where
- 1 sitePakistan
- Study dates
- 17 Mar 2025to 28 Feb 2026
- Phase
- Observational
- Are there results?
- Not yet: the study is under way
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 18 to 50 years
- Women only
- Healthy volunteers accepted
- Adult
Study population: The study employs a cross-sectional survey method to assess how media exposure, psychological motivations, and socio-economic factors influence the adoption of cosmetic surgery and aesthetic technologies among women in Punjab, Pakistan. A total of 130 women, aged 18 to 50, from Lahore, Faisalabad, and Multan were selected using convenience sampling. Data was collected through a structured and validated questionnaire covering demographics, media engagement, financial status, and self-perception.
Who may be able to join
- Women aged 18 to 50 years.
- Permanent residents of Punjab, Pakistan.
- Active users of social media platforms such as Instagram, TikTok, and Facebook.
- Regular consumers of cosmetic or beauty-related content on social media (e.g., following beauty influencers, engaging with posts about aesthetic procedures)
Who cannot join
- Participants will be excluded if they:
- Do not use social media.
- Fall outside the 18-50 age range.
- Have professional affiliations with the cosmetic industry, including cosmetic surgeons, beauty product marketers, or aesthetic practitioners, to minimize potential bias.
Trial locations and contacts
1 site in 1 country.
About this study
Official title: The Impact Of Media, Socioeconomic And Psychological Factors On The Adoption Of Aesthetic Technology And Cosmetic Surgery Among Women In Punjab, Pakistan
"This study titled "The Impact of Media, Socioeconomic and Psychological Factors on the Adoption of Aesthetic Technology and Cosmetic Surgery Among Women in Punjab, Pakistan" explores how various external and internal influences affect Pakistani women's decisions to undergo cosmetic procedures. With the rising trend of aesthetic treatments driven by modern beauty standards and social media exposure, the study investigates how psychological motivations, economic conditions, and media content shape these decisions. The increasing accessibility of non-invasive cosmetic options has made such procedures more common across different socio-economic groups.
Read the detailed description
The research employs a cross-sectional survey and targets women aged 18-50 in urban and semi-urban areas of Lahore, Faisalabad, and Multan. A sample of 130 participants is selected using convenience sampling.
- Conditions
- Psychology, Social
What is being measured
The primary outcome is the main question the study is designed to answer.
self administered questioner
self administered quesioner with catogerical values to access the physocological stress
Measured: 12 Months
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted3 Jul 2025
- Study start17 Mar 2025
- Primary completion1 Sep 2025 (estimated)
- Study completion28 Feb 2026 (estimated)
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Other trials for Psychology, SocialStudies of the same condition, open and under way.
- More trials run by Superior UniversityThe sponsor's other registered studies.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Observational
- Observational model
- Case-control
- Time perspective
- Retrospective
- Enrolment
- 130 participants (actual)
Sponsor and investigators
- Lead sponsor
- Superior University
- Sponsor type
- University, hospital or other
- Responsible party
- Principal investigator, Muhammad Naveed Babur, Superior University
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT07049354
- Sponsor's protocol ID
- MSAHSW/Batch-Fall23/912
- Status last verified
- Jun 2025
- First submitted
- 25 Jun 2025
- Last updated
- 3 Jul 2025
- Results posted
- No
- Data monitoring committee
- Yes
- FDA-regulated drug
- No
- FDA-regulated device
- No
- Individual data sharing
- No
Study at a glance
From the registry record, last updated by the sponsor on 3 Jul 2025. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- The Impact Of Media, Socioeconomic And Psychological Factors On The Adoption Of Aesthetic Technology And Cosmetic Surgery Among Women In Punjab, Pakistan
- ClinicalTrials.gov ID
- NCT07049354
- Acronym / sponsor ID
- MSAHSW/Batch-Fall23/912
- Conditions
- Psychology, Social
- Study type
- Observational
- Recruitment status
- Active, not recruiting
- Enrolment
- 130 participants (actual)
- Lead sponsor
- Superior UniversityUniversity, hospital or other
- Study start
- 17 Mar 2025 (actual)
- Primary completion
- 1 Sep 2025 (estimated)
- Study completion
- 28 Feb 2026 (estimated)
- First posted
- 3 Jul 2025 (actual)
- Results
- Not posted in the source record
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
"This study titled "The Impact of Media, Socioeconomic and Psychological Factors on the Adoption of Aesthetic Technology and Cosmetic Surgery Among Women in Punjab, Pakistan" explores how various external and internal influences affect Pakistani women's decisions to undergo cosmetic procedures. With the rising trend of aesthetic treatments driven by modern beauty standards and social media exposure, the study investigates how psychological motivations, economic conditions, and media content shape these decisions. The increasing accessibility of non-invasive cosmetic options has made such procedures more common across different socio-economic groups.
Detailed description
The research employs a cross-sectional survey and targets women aged 18-50 in urban and semi-urban areas of Lahore, Faisalabad, and Multan. A sample of 130 participants is selected using convenience sampling.
Study design
- Observational model
- Case-control
- Time perspective
- Retrospective
Who may qualify
- Ages
- 18 to 50 years
- Sex
- Female only
- Healthy volunteers
- Accepted
- Age groups
- Adult
- Study population
- The study employs a cross-sectional survey method to assess how media exposure, psychological motivations, and socio-economic factors influence the adoption of cosmetic surgery and aesthetic technologies among women in Punjab, Pakistan. A total of 130 women, aged 18 to 50, from Lahore, Faisalabad, and Multan were selected using convenience sampling. Data was collected through a structured and validated questionnaire covering demographics, media engagement, financial status, and self-perception.
Key inclusion criteria (4 listed)
- Women aged 18 to 50 years.
- Permanent residents of Punjab, Pakistan.
- Active users of social media platforms such as Instagram, TikTok, and Facebook.
- Regular consumers of cosmetic or beauty-related content on social media (e.g., following beauty influencers, engaging with posts about aesthetic procedures)
Key exclusion criteria (4 listed)
- Participants will be excluded if they:
- Do not use social media.
- Fall outside the 18-50 age range.
- Have professional affiliations with the cosmetic industry, including cosmetic surgeons, beauty product marketers, or aesthetic practitioners, to minimize potential bias.
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Primary outcome
self administered questioner
Time frame: 12 Months
self administered quesioner with catogerical values to access the physocological stress
Results and safety
This study is still under way. Results are not available in the source record yet.
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 3 Jul 2025.
- Individual participant dataSharing planned: No
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Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part. This study is not recruiting at the moment.
The record lists no contact. Use the official record to reach the sponsor.
1 site in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
An observational study of Psychology, Social, run by Superior University at 1 site in Pakistan.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 4 inclusion and 4 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: under way, not looking for participants, as of the sponsor's last update on 3 Jul 2025. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 1 site in Pakistan. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
This study is still under way. Results are not available in the source record yet.
How can a doctor refer a patient or contact the research team?
The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
self administered questioner (time frame: 12 Months). It is what the study was designed to measure, not a finding.
Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 3 Jul 2025.