Calorie ConsumptionNCT06969651
Effects of Racial Congruence, "Likes", and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3
A study testing Black-Food, White-Food and Black-Non Food in people with Calorie Consumption, run by NYU Langone Health at 1 site in United States.
Trial summary
This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake. Read more about this study
- Who is it for?
- Ages 13 to 17 yearsHealthy volunteers can take part
- Conditions the study is for
- Calorie Consumption
- What is being tested?
- Black-Food, White-Food and Black-Non Food
- Type of treatment
- Lifestyle or therapy programme
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 480 participants
- Where
- 1 siteUnited States
- Study dates
- 30 Apr 2025to Jun 2027
- Phase
- Interventional
- Are there results?
- Not yet: the study is under way
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 13 to 17 years
- All sexes
- Healthy volunteers accepted
- Child
Who may be able to join
- adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English
Who cannot join
- - participants who do not meet all criteria described above
Trial locations and contacts
1 site in 1 country. Contact the study team or a site near you to ask about taking part.
Zora Hall contact
United States1 site, 1 recruiting
- Recruiting
NYU Langone Health
New York, New York, 10016
Program Manager, 646-501-3394, krystle.tsai@nyulangone.org
About this study
Official title: Comparing the Effects of Racial Congruence, "Likes," and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3
This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.
Read the detailed description
This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.
- Conditions
- Calorie Consumption
- Being tested
- Black-Food, White-Food, Black-Non Food, White-Non Food, Food-Many Likes
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Black-FoodBehavioural
Ads featuring a Black person with a food product
White-FoodBehavioural
Ads featuring a White person with a food product
Black-Non FoodBehavioural
Ads featuring a Black person with a non-food product
White-Non FoodBehavioural
Ads featuring a White person with a non-food product
Food-Many LikesBehavioural
Ads with Many "likes" featuring a food product
Non Food-Many LikesBehavioural
Ads with Many "likes" featuring a non-food product
Food-Few LikesBehavioural
Ads with Few "likes" featuring a food product
Non Food-FewBehavioural
Ads with Few "likes" featuring a non-food product
| Study group | Role | What they receive |
|---|---|---|
| Block 1: Black-Food | Experimental | Exposure to ads with a Black person featuring a food product Receives: Behavioral: Black-Food |
| Block 2: White-Food | Experimental | Exposure to ads with a White person featuring a food product Receives: Behavioral: White-Food |
| Block 3: Black-Non Food | Experimental | Exposure to ads with a Black person featuring a non-food product Receives: Behavioral: Black-Non Food |
| Block 4: White-Non Food | Experimental | Exposure to ads with a White person featuring a non-food product Receives: Behavioral: White-Non Food |
| Block 5: Food-Many Likes | Experimental | Exposure to ads with many "likes" featuring a food product Receives: Behavioral: Food-Many Likes |
| Block 6: Non Food-Many Likes | Experimental | Exposure to ads with many "likes" featuring a non-food product Receives: Behavioral: Non Food-Many Likes |
| Block 7: Food-Few Likes | Experimental | Exposure to ads with few "likes" featuring a food product Receives: Behavioral: Food-Few Likes |
| Block 8: Non Food-Few Likes | Experimental | Exposure to ads with few "likes" featuring a non-food product Receives: Behavioral: Non Food-Few |
What is being measured
The primary outcome is the main question the study is designed to answer.
Caloric Intake
number of calories consumed during the study protocol
Measured: Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - First Fixation
Measured as time to first fixation to the advertisement.
Measured: Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - Gaze Duration
Measured as the gaze duration during the advertisement.
Measured: Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - Number of Fixations
Measured as the number of fixations on ad features.
Measured: Day 0 (Approximately 60 minutes)
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted14 May 2025
- Study start30 Apr 2025
- Primary completionJun 2027 (estimated)
- Study completionJun 2027 (estimated)
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Other trials for Calorie ConsumptionStudies of the same condition, open and under way.
- More trials run by NYU Langone HealthThe sponsor's other registered studies.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Prevention
- Allocation
- Randomised
- Intervention model
- Crossover
- Model description
- Within-Subjects Block Design
- Masking
- Double blind
- Who is masked
- Participant, Investigator
- Enrolment
- 480 participants (estimated)
Sponsor and investigators
- Lead sponsor
- NYU Langone Health
- Sponsor type
- University, hospital or other
- Collaborators
- National Institutes of Health (NIH), National Cancer Institute (NCI), New York University
- Responsible party
- Sponsor
- Investigators
- Marie A. Bragg, PhD, Principal investigator, NYU Langone Health
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT06969651
- Sponsor's protocol ID
- 20-01796-3
- Other IDs
- R01CA248441
- Status last verified
- Jun 2026
- First submitted
- 6 May 2025
- Last updated
- 10 Jun 2026
- Results posted
- No
- Data monitoring committee
- No
- FDA-regulated drug
- No
- FDA-regulated device
- No
- Individual data sharing
- Undecided
Study at a glance
From the registry record, last updated by the sponsor on 10 Jun 2026. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- Comparing the Effects of Racial Congruence, "Likes," and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3
- ClinicalTrials.gov ID
- NCT06969651
- Acronym / sponsor ID
- 20-01796-3
- Conditions
- Calorie Consumption
- Study type
- Interventional
- Recruitment status
- Recruiting
- Enrolment
- 480 participants (estimated)
- Lead sponsor
- NYU Langone HealthUniversity, hospital or other
- Collaborators
- National Institutes of Health (NIH), National Cancer Institute (NCI), New York University
- Study start
- 30 Apr 2025 (actual)
- Primary completion
- Jun 2027 (estimated)
- Study completion
- Jun 2027 (estimated)
- First posted
- 14 May 2025 (actual)
- Results
- Not posted in the source record
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.
Detailed description
This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.
Study design
- Primary purpose
- Prevention
- Allocation
- Randomised
- Intervention model
- Crossover
- Masking
- Double blind (participant, investigator)
- Number of arms
- 8
- Model description
- Within-Subjects Block Design
| Arm | Type | Receives |
|---|---|---|
| Block 1: Black-Food | Experimental | Behavioral: Black-FoodExposure to ads with a Black person featuring a food product |
| Block 2: White-Food | Experimental | Behavioral: White-FoodExposure to ads with a White person featuring a food product |
| Block 3: Black-Non Food | Experimental | Behavioral: Black-Non FoodExposure to ads with a Black person featuring a non-food product |
| Block 4: White-Non Food | Experimental | Behavioral: White-Non FoodExposure to ads with a White person featuring a non-food product |
| Block 5: Food-Many Likes | Experimental | Behavioral: Food-Many LikesExposure to ads with many "likes" featuring a food product |
| Block 6: Non Food-Many Likes | Experimental | Behavioral: Non Food-Many LikesExposure to ads with many "likes" featuring a non-food product |
| Block 7: Food-Few Likes | Experimental | Behavioral: Food-Few LikesExposure to ads with few "likes" featuring a food product |
| Block 8: Non Food-Few Likes | Experimental | Behavioral: Non Food-FewExposure to ads with few "likes" featuring a non-food product |
Who may qualify
- Ages
- 13 to 17 years
- Sex
- All
- Healthy volunteers
- Accepted
- Age groups
- Child
Key inclusion criteria (1 listed)
- adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English
Key exclusion criteria (1 listed)
- - participants who do not meet all criteria described above
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| Black-FoodAds featuring a Black person with a food product | Behavioural | Block 1: Black-Food |
| White-FoodAds featuring a White person with a food product | Behavioural | Block 2: White-Food |
| Black-Non FoodAds featuring a Black person with a non-food product | Behavioural | Block 3: Black-Non Food |
| White-Non FoodAds featuring a White person with a non-food product | Behavioural | Block 4: White-Non Food |
| Food-Many LikesAds with Many "likes" featuring a food product | Behavioural | Block 5: Food-Many Likes |
| Non Food-Many LikesAds with Many "likes" featuring a non-food product | Behavioural | Block 6: Non Food-Many Likes |
| Food-Few LikesAds with Few "likes" featuring a food product | Behavioural | Block 7: Food-Few Likes |
| Non Food-FewAds with Few "likes" featuring a non-food product | Behavioural | Block 8: Non Food-Few Likes |
Primary outcome
Caloric Intake
Time frame: Day 0 (Approximately 60 minutes)
number of calories consumed during the study protocol
Visual Attention to Ad Features - First Fixation
Time frame: Day 0 (Approximately 60 minutes)
Measured as time to first fixation to the advertisement.
Visual Attention to Ad Features - Gaze Duration
Time frame: Day 0 (Approximately 60 minutes)
Measured as the gaze duration during the advertisement.
Visual Attention to Ad Features - Number of Fixations
Time frame: Day 0 (Approximately 60 minutes)
Measured as the number of fixations on ad features.
Results and safety
This study is still under way. Results are not available in the source record yet.
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 10 Jun 2026.
- Individual participant dataSharing planned: Undecided
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Calorie Consumption
Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part.
Zora Hall contact
Marie A. Bragg, PhD principal investigator
NYU Langone Health
1 site in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
A study testing Black-Food, White-Food and Black-Non Food in people with Calorie Consumption, run by NYU Langone Health at 1 site in United States.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 1 inclusion and 1 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: looking for participants now, as of the sponsor's last update on 10 Jun 2026. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
This study is still under way. Results are not available in the source record yet.
How can a doctor refer a patient or contact the research team?
Contact Program Manager (6465013880, krystle.tsai@nyulangone.org), or a site near the patient. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
Caloric Intake (time frame: Day 0 (Approximately 60 minutes)). The study lists 4 primary outcomes in all. It is what the study was designed to measure, not a finding.
Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 10 Jun 2026.