Food SelectionNCT06969638
Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2
A study testing Black Ads, White Ads and Many Likes in people with Food Selection, run by NYU Langone Health at 1 site in United States.
Trial summary
This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases Read more about this study
- Who is it for?
- Ages 13 to 17 yearsHealthy volunteers can take part
- Conditions the study is for
- Food Selection
- What is being tested?
- Black Ads, White Ads and Many Likes
- Type of treatment
- Lifestyle or therapy programme
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 1,300 participants
- Where
- 1 siteUnited States
- Study dates
- 29 Apr 2025to Jun 2027
- Phase
- Interventional
- Are there results?
- Not yet: the study is under way
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 13 to 17 years
- All sexes
- Healthy volunteers accepted
- Child
Who may be able to join
- adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English
Who cannot join
- participants who do not meet all criteria described above.
Trial locations and contacts
1 site in 1 country. Contact the study team or a site near you to ask about taking part.
United States1 site, 1 recruiting
- Recruiting
NYU Langone Health
New York, New York, 11106
About this study
Official title: A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2
This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases
Read the detailed description
The aim of this randomized trial is to test the degree to which visual attention to racially congruent vs incongruent people, and/or number of "likes" in social media ads influence Black and White adolescents' food purchases.
- Conditions
- Food Selection
- Being tested
- Black Ads, White Ads, Many Likes, Few Likes
- Medical subject headings
- Food Preferences
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Black AdsBehavioural
Food ads that feature Black individuals
White AdsBehavioural
Food ads that feature White individuals.
Many LikesBehavioural
Food ads that have many "likes"
Few LikesBehavioural
Food ads that have few "likes"
| Study group | Role | What they receive |
|---|---|---|
| Black Many Likes | Experimental | Food ads with many "likes" and featuring Black individuals Receives: Behavioral: Black Ads; Behavioral: Many Likes |
| Black Few Likes | Experimental | Food ads with few "likes" and featuring Black individuals Receives: Behavioral: Black Ads; Behavioral: Few Likes |
| White Many Likes | Experimental | Food ads with many "likes" and featuring White individuals Receives: Behavioral: White Ads; Behavioral: Many Likes |
| White Few Likes | Experimental | Food ads with many "likes" and featuring White individuals Receives: Behavioral: White Ads; Behavioral: Few Likes |
What is being measured
The primary outcome is the main question the study is designed to answer.
Number of Calories Purchased
Total number of calories selected in the hypothetical snack choice pairings.
Measured: Day 0 (approximately 5 minutes)
Secondary outcomes (2)
Attitudes towards Ads
Attitudes are reported on a Likert scale of 1 to 100; higher scores indicate more positive attitudes toward the advertisements.
Measured: Day 0 (approximately 5 minutes)
Engagement with Ads
Participants indicate in which ways, if any, they would engage with each ad by answering the following question: "How you would respond if you saw this ad on social media"? [Select all that apply: "Like" [heart icon and other emojis], comment, tag a friend, direct message a friend, re-post, none of the above]). The outcome is measured as the number of participants who indicate they would engage with ads.
Measured: Day 0 (approximately 5 minutes)
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted14 May 2025
- Study start29 Apr 2025
- Primary completionJun 2027 (estimated)
- Study completionJun 2027 (estimated)
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Other trials for Food SelectionStudies of the same condition, open and under way.
- More trials run by NYU Langone HealthThe sponsor's other registered studies.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Prevention
- Allocation
- Randomised
- Intervention model
- Factorial
- Model description
- The intervention is exposure to social media food ads that are either race congruent or race incongruent, and that have varying numbers of likes.
- Masking
- Double blind
- Who is masked
- Participant, Investigator
- Enrolment
- 1,300 participants (estimated)
Sponsor and investigators
- Lead sponsor
- NYU Langone Health
- Sponsor type
- University, hospital or other
- Collaborators
- National Institutes of Health (NIH), National Cancer Institute (NCI)
- Responsible party
- Sponsor
- Investigators
- Marie A. Bragg, PhD, Principal investigator, NYU Langone Health
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT06969638
- Sponsor's protocol ID
- 20-01796-2
- Other IDs
- R01CA248441
- Status last verified
- Jun 2026
- First submitted
- 6 May 2025
- Last updated
- 10 Jun 2026
- Results posted
- No
- Data monitoring committee
- No
- FDA-regulated drug
- No
- FDA-regulated device
- No
- Individual data sharing
- Undecided
Study at a glance
From the registry record, last updated by the sponsor on 10 Jun 2026. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2
- ClinicalTrials.gov ID
- NCT06969638
- Acronym / sponsor ID
- 20-01796-2
- Conditions
- Food Selection
- Study type
- Interventional
- Recruitment status
- Recruiting
- Enrolment
- 1,300 participants (estimated)
- Lead sponsor
- NYU Langone HealthUniversity, hospital or other
- Collaborators
- National Institutes of Health (NIH), National Cancer Institute (NCI)
- Study start
- 29 Apr 2025 (actual)
- Primary completion
- Jun 2027 (estimated)
- Study completion
- Jun 2027 (estimated)
- First posted
- 14 May 2025 (actual)
- Results
- Not posted in the source record
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases
Detailed description
The aim of this randomized trial is to test the degree to which visual attention to racially congruent vs incongruent people, and/or number of "likes" in social media ads influence Black and White adolescents' food purchases.
Study design
- Primary purpose
- Prevention
- Allocation
- Randomised
- Intervention model
- Factorial
- Masking
- Double blind (participant, investigator)
- Number of arms
- 4
- Model description
- The intervention is exposure to social media food ads that are either race congruent or race incongruent, and that have varying numbers of likes.
| Arm | Type | Receives |
|---|---|---|
| Black Many Likes | Experimental | Behavioral: Black Ads, Behavioral: Many LikesFood ads with many "likes" and featuring Black individuals |
| Black Few Likes | Experimental | Behavioral: Black Ads, Behavioral: Few LikesFood ads with few "likes" and featuring Black individuals |
| White Many Likes | Experimental | Behavioral: White Ads, Behavioral: Many LikesFood ads with many "likes" and featuring White individuals |
| White Few Likes | Experimental | Behavioral: White Ads, Behavioral: Few LikesFood ads with many "likes" and featuring White individuals |
Who may qualify
- Ages
- 13 to 17 years
- Sex
- All
- Healthy volunteers
- Accepted
- Age groups
- Child
Key inclusion criteria (1 listed)
- adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English
Key exclusion criteria (1 listed)
- participants who do not meet all criteria described above.
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| Black AdsFood ads that feature Black individuals | Behavioural | Black Few Likes, Black Many Likes |
| White AdsFood ads that feature White individuals. | Behavioural | White Few Likes, White Many Likes |
| Many LikesFood ads that have many "likes" | Behavioural | Black Many Likes, White Many Likes |
| Few LikesFood ads that have few "likes" | Behavioural | Black Few Likes, White Few Likes |
Primary outcome
Number of Calories Purchased
Time frame: Day 0 (approximately 5 minutes)
Total number of calories selected in the hypothetical snack choice pairings.
2 secondary outcomes
Attitudes towards Ads
Time frame: Day 0 (approximately 5 minutes)
Engagement with Ads
Time frame: Day 0 (approximately 5 minutes)
Results and safety
This study is still under way. Results are not available in the source record yet.
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 10 Jun 2026.
- Individual participant dataSharing planned: Undecided
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Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part.
Marie A. Bragg, PhD principal investigator
NYU Langone Health
1 site in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
A study testing Black Ads, White Ads and Many Likes in people with Food Selection, run by NYU Langone Health at 1 site in United States.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 1 inclusion and 1 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: looking for participants now, as of the sponsor's last update on 10 Jun 2026. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
This study is still under way. Results are not available in the source record yet.
How can a doctor refer a patient or contact the research team?
Contact Krystle Tsai (6465013880, krystle.tsai@nyulangone.org), or a site near the patient. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
Number of Calories Purchased (time frame: Day 0 (approximately 5 minutes)). It is what the study was designed to measure, not a finding.
Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 10 Jun 2026.