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Binge DrinkingALCONIMNCT06447350

Alcohol Consumption: Norms, Identities, & Motivations

A study testing Induced hypocrisy, social identity mapping and Motivational modeling in people with Binge Drinking and Alcohol Drinking, run by University Hospital, Caen at 1 site in France.

Recruiting

Looking for participants now. Contact the study team or a site below to ask about taking part.

Sites and contacts
Official record
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Trial summary

The emergence of new problematic alcohol consumption practices among young people requires new dynamics in prevention strategies. In this context, the ADUC project (Alcohol and Drugs at the University of Caen) aims to develop a better understanding of alcohol consumption, and in particular the practice of binge… Read more about this study

Who is it for?
Ages 18 to 30 yearsHealthy volunteers can take part
Conditions the study is for
Binge Drinking, Alcohol Drinking
What is being tested?
Induced hypocrisy, social identity mapping and Motivational modeling
Could I receive a placebo?
No, everyone receives an active treatment
How many people
240 participants
Where
1 siteFrance
Study dates
5 Apr 2024to 30 Jun 2026
Phase
Interventional
Are there results?
Not yet: the study is under way

Key requirements

Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.

  • Ages 18 to 30 years
  • All sexes
  • Healthy volunteers accepted
  • Adult

Who may be able to join

  • aged between 18 and 30 years old,
  • of French mother language,
  • of both sexes,
  • binge drinking score > 1,
  • having signed an informed consent.

Who cannot join

  • Pregnant or breastfeeding students,
  • students who declare a history of neurological, neurosurgical, psychiatric, endocrine or infectious diseases.

Trial locations and contacts

1 site in 1 country. Contact the study team or a site near you to ask about taking part.

France1 site, 1 recruiting
  • CAEN University Hospital

    Caen

    Mange Jessica, +33231063106, drci-secretariat@chu-caen.fr

    Recruiting

Other trials in France

About this study

Official title: Alcohol Consumption: Norms, Identities, & Motivations (ADUC-Volet 3 " Prevention ")

The emergence of new problematic alcohol consumption practices among young people requires new dynamics in prevention strategies. In this context, the ADUC project (Alcohol and Drugs at the University of Caen) aims to develop a better understanding of alcohol consumption, and in particular the practice of binge drinking (BD), in order to develop relevant and adapted prevention tools. The ALCONIM study (IRESP funding; Agreement 20II31-00 - ADUC part 3) is a randomized controlled trial that focuses on the specific determinants of norms, identities and motivations. The main objective of this experiment in social psychology is to validate a program for the prevention of BD practices based on motivational interviewing (MI) associated with induced hypocrisy (IH), social identity mapping (SIM) and motivational modeling (MM) in a student environment.

Read the detailed description

Context. The emergence of new problematic alcohol consumption practices among young people requires new dynamics in prevention strategies. In this context, the ADUC project (Alcohol and Drugs at the University of Caen) aims to develop a better understanding of alcohol consumption, and in particular the practice of binge drinking (BD), in order to develop relevant and adapted prevention tools. The first step, logistically supported by the University of Caen, consisted in identifying the levels of alcohol consumption of students, the prevalence of binge drinking, and their determinants. Based on more than 7000 participants interviewed, it essentially demonstrated 1) an alarming 22% prevalence of BD among students and 2) three main psychological determinants (see Mange et al., 2021), namely subjective norm (i.e., perception of what is done and/or approved by peers), drinker identity (i.e., how the individual defines him/herself as a drinker), and motivations to drink (social, compliance, enhancement, or coping motivations). Objective. The ALCOMEDIIT study (IRESP funding; Agreement 20II31-00

  • ADUC part 3) is a randomized controlled trial . The main objective of this experiment in social psychology is to validate three programs for the prevention of BD practices based on motivational interviewing (MI) associated either induced hypocrisy (IH), social identity mapping (SIM) and motivational modeling (MM) in a student environment..

Materials and Methods. This study will include 240 healthy subjects who will be students at the University of Caen Normandy. They will be people who consume alcohol, having a BD score > 1 in the month preceding the inclusion but not presenting any specific disorder. The trial will be proposed to them by e-mail and the people who meet the inclusion criteria will join either a control group which will benefit from a MI, or an experimental group which will also benefit from a MI but which will be associated with one out of our three psycho-social interventions (IH vs. SIm vs. MM). In order to measure the effectiveness of each prevention program in terms of reducing the use of BD, a follow-up at 1 month (T1) as well as a follow-up at 6 months (T6; exploratory) will be proposed to all participants. The total duration of this research protocol is almost two years. Hypothesis tested. The aim of this work is to evaluate the interest of associating IH, SIM or MM with a motivational interview in a prevention program aiming at reducing alcohol use and the practice of BD in the student population.

Being tested
Induced hypocrisy, social identity mapping, Motivational modeling, motivational interviewing
Keywords
norms, induced hypocrisy paradigm, identity, social identity mapping, motivation
Medical subject headings
Binge Drinking, Alcohol Drinking

What participants receive

What participants receive. In a randomised study each person is assigned to one group by chance.

  • Induced hypocrisyBehavioural

    Induced hypocrisy task

  • social identity mappingBehavioural

    Social identity mapping task

  • Motivational modelingBehavioural

    Motivational modeling task

  • motivational interviewingBehavioural

    motivational interviewing

Study groups in NCT06447350
Study groupRoleWhat they receive
control (MI)Active comparatorA motivational Interview will be conducted with participant.
Receives: Behavioral: motivational interviewing
IHExperimentalmotivational Interview + IH task
Receives: Behavioral: Induced hypocrisy; Behavioral: motivational interviewing
SIMExperimentalmotivational Interview + SIM task
Receives: Behavioral: social identity mapping; Behavioral: motivational interviewing
MMExperimentalmotivational Interview + MM task
Receives: Behavioral: Motivational modeling; Behavioral: motivational interviewing

What is being measured

The primary outcome is the main question the study is designed to answer.

  1. Binge drinking score

    The BD score is calculated on the basis of 3 distinct elements (Q1: "number of average standard drinks per hour (containing about 10g of pure alcohol in France)"; Q2: "number of drunken episodes in the last month" and Q3; "percentage of drunken episodes among the occasions of drinking"). The score results from the following weighting: (4 x Q1) + Q2*6 + (0.2 x Q3). This score considers both the quantity and frequency of drinking, thus integrating the dimension of repeated alcohol withdrawal.

    Measured: 1 month

Secondary outcomes (13)
  1. craving

    1 item measuring craving

    Measured: 1 month

  2. craving

    1 item measuring craving

    Measured: 6 months

  3. Readiness to Change Alcohol consumption

    This self-assessment based on the transtheoretical model of behaviour change (Prochaska \& DiClemente, 1982, DiClemente \& Prochaska, 1982) is recognized for its reliability and validity. The RTC-Alcohol has three different scales that correspond to an assessment of the three main stages of behaviour change: the pre-contemplation, contemplation and action stages. Based on the person's score on each of these scales, the experimenter determines which stage of behavior change the person is in.

    Measured: 1 month

  4. Readiness to Change Alcohol consumption

    This self-assessment based on the transtheoretical model of behaviour change (Prochaska \& DiClemente, 1982, DiClemente \& Prochaska, 1982) is recognized for its reliability and validity. The RTC-Alcohol has three different scales that correspond to an assessment of the three main stages of behaviour change: the pre-contemplation, contemplation and action stages. Based on the person's score on each of these scales, the experimenter determines which stage of behavior change the person is in.

    Measured: 6 months

  5. alcohol use

    number of alcoholic drinks

    Measured: 1 month

  6. alcohol use

    number of alcoholic drinks

    Measured: 6 months

  7. Binge drinking score

    The BD score (Townshend \& Duka, 2005) is calculated on the basis of 3 distinct elements (Q1: "number of average standard drinks per hour (containing about 10g of pure alcohol in France)"; Q2: "number of drunken episodes in the last 6 months" and Q3; "percentage of drunken episodes among the occasions of drinking"). The score results from the following weighting: (4 x Q1) + Q2 + (0.2 x Q3). This score considers both the quantity and frequency of drinking, thus integrating the dimension of repeated alcohol withdrawal.

    Measured: 6 months

  8. Norm measure

    The "Norm measure" questionnaire assesses the "social norm" perceived by participants, i.e., the extent to which a person perceives that those close to him/her approve of and/or practice excessive alcohol consumption. Participants are asked to indicate their degree of agreement on six Likert scales ranging from 1 = strongly disagree to 7 = strongly agree51 , giving a single score based on the average of responses to the 6 items.

    Measured: 1 month

  9. Norm measure

    The "Norm measure" questionnaire assesses the "social norm" perceived by participants, i.e., the extent to which a person perceives that those close to him/her approve of and/or practice excessive alcohol consumption. Participants are asked to indicate their degree of agreement on six Likert scales ranging from 1 = strongly disagree to 7 = strongly agree51 , giving a single score based on the average of responses to the 6 items.

    Measured: 6 months

  10. Alcohol Self-concept Scale

    The Alcohol Self-concept Scale (ASCS) assesses the extent to which excessive drinking is important in defining a person's identity. Participants are asked to indicate their level of agreement on five Likert scales, ranging from 1 = strongly disagree to 7 = strongly agree, which will result in a single score based on their averages.

    Measured: 1 month

  11. Alcohol Self-concept Scale

    The Alcohol Self-concept Scale (ASCS) assesses the extent to which excessive drinking is important in defining a person's identity. Participants are asked to indicate their level of agreement on five Likert scales, ranging from 1 = strongly disagree to 7 = strongly agree, which will result in a single score based on their averages.

    Measured: 6 months

  12. Drinking motives questionnaire

    The Drinking Motives Questionnaire Revised distinguishes 4 types of drinking motivation: social, coping, enhancement and compliance. These dimensions are evaluated on 12 scales ranging from 1 = never to 5 = always.

    Measured: 1 month

  13. Drinking motives questionnaire

    The Drinking Motives Questionnaire Revised distinguishes 4 types of drinking motivation: social, coping, enhancement and compliance. These dimensions are evaluated on 12 scales ranging from 1 = never to 5 = always.

    Measured: 6 months

Timeline

From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.

  1. First posted7 Jun 2024
  2. Study start5 Apr 2024
  3. Primary completion30 Jan 2026 (estimated)
  4. Study completion30 Jun 2026 (estimated)

Resources

More details

For doctors and researchers: how the study is designed, who runs it, and its registry IDs.

Study design
Study type
Interventional
Phase
Phase N/A
Primary purpose
Prevention
Allocation
Randomised
Intervention model
Parallel groups
Model description
1. control condition with motivational interview 2. IH condition with motivational interview avec IH program 3. SIM condition with motivational interview avec SIM program 4. MM condition with motivational interview avec MM program
Masking
None (open label)
Enrolment
240 participants (estimated)
IDs, dates and publications
ClinicalTrials.gov ID
NCT06447350
Sponsor's protocol ID
23-0278
Acronym
ALCONIM
Status last verified
Oct 2025
First submitted
3 Jun 2024
Last updated
21 Nov 2025
Results posted
No
Data monitoring committee
No
FDA-regulated drug
No
FDA-regulated device
No
Individual data sharing
No: Study protocol and statistical analysis plan will be shared

Publications

  • Lehoux T, Cabe N, Dupont MA, Fleury M, Hamonniere T, Lemercier-Dugarin M, Mauduy M, Mauny N, Montcharmont C, Mortier A, Senemeaud C, Mange J. ALCOhol use, Norms, Identities and Motivations-based (ALCONIM) prevention program for binge drinking among college students: a study protocol for a parallel-group randomized controlled trial. Trials. 2025 Dec 5;27(1):25. doi: 10.1186/s13063-025-09272-0.

    PubMed 41345666

Questions about this trial

What is this clinical trial studying?

A study testing Induced hypocrisy, social identity mapping and Motivational modeling in people with Binge Drinking and Alcohol Drinking, run by University Hospital, Caen at 1 site in France.

The full registered description is in the About this study section and the official record.

Who may be eligible to take part?

The sponsor lists 5 inclusion and 2 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.

Is this clinical trial currently recruiting?

The record says: looking for participants now, as of the sponsor's last update on 21 Nov 2025. Status can change between updates, so confirm with the study contact before making plans.

Where is the study taking place?

The record lists 1 site in France. Whether a site is taking part right now should be confirmed with that site. See every site.

What are the possible benefits and risks?

They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.

Are results available for this study?

This study is still under way. Results are not available in the source record yet.

How can a doctor refer a patient or contact the research team?

Each site lists its own contact: choose the nearest one under Trial locations. AzTrials does not enrol participants or take referrals.

What does the primary outcome measure?

Binge drinking score (time frame: 1 month). It is what the study was designed to measure, not a finding.

Where can I read the original study information?

On the ClinicalTrials.gov record for NCT06447350, which also lists 1 linked publication.

Does a listing mean the treatment is approved or proven to work?

No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.

How often is this information updated?

AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 21 Nov 2025.

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