Smoking, CigaretteNCT05973981
The Impact of Standardized Tobacco Product Packaging on Young Adults in the Retail Environment
A study testing Package standardization in people with Smoking, Cigarette, run by RAND at 1 site in United States.
Trial summary
The overall aim of this research is to experimentally evaluate the extent to which partially standardizing the color of tobacco packaging influences tobacco use intentions among young adults who have varying levels of tobacco use experience. Read more about this study
- Who is it for?
- Ages 21 to 34 yearsHealthy volunteers can take part
- Conditions the study is for
- Smoking, Cigarette
- What is being tested?
- Package standardization
- Type of treatment
- Lifestyle or therapy programme
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 433 participants
- Where
- 1 siteUnited States
- Study dates
- 15 May 2023to 14 May 2025
- Phase
- Interventional
- Are there results?
- Yes, posted in the registrySummary in the doctors' view
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 21 to 34 years
- All sexes
- Healthy volunteers accepted
- Adult
Who may be able to join
- Ages 21-34
- Past month cigarette smoker
Who cannot join
- None.
Trial locations and contacts
1 site in 1 country.
About this study
The overall aim of this research is to experimentally evaluate the extent to which partially standardizing the color of tobacco packaging influences tobacco use intentions among young adults who have varying levels of tobacco use experience.
- Conditions
- Smoking, Cigarette
- Being tested
- Package standardization
- Medical subject headings
- Cigarette Smoking
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Package standardizationBehavioural
Conditions vary in terms of amount of cigarette packages that are subject to standardization
| Study group | Role | What they receive |
|---|---|---|
| Status Quo Packages | Active comparator | Cigarette packages appear as they normally do - no standardization Receives: Behavioral: Package standardization |
| Partial standardization | Experimental | Cigarette packages appear with half of the package using a standardized color Receives: Behavioral: Package standardization |
| Full standardization | Experimental | Cigarette packages appear with all of the packages fully standardized (by color and font) Receives: Behavioral: Package standardization |
What is being measured
The primary outcome is the main question the study is designed to answer.
Quit Smoking Motivation
Motivation to quit smoking as assessed by the Motivation to Stop Scale (MTSS; Kotz et al., 2013; Drug and Alcohol Dependence) participants endorsing one of 7 items:
- = I don't want to stop smoking.
- = I think I should stop smoking but don't really want to.
- = I want to stop smoking but haven't thought about when.
- = I REALLY want to stop smoking but I don't know when I will.
- = I want to stop smoking and hope to soon.
- = I REALLY want to stop smoking and intend to in the next 3 months.
- = I REALLY want to stop smoking and intend to in the next month.
Measured: Immediately after shopping in the RAND StoreLab
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted3 Aug 2023
- Study start15 May 2023
- Primary completion14 May 2025
- Study completion14 May 2025
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Posted resultsParticipant flow, outcome measures and adverse events reported by the sponsor.
- Other trials for Smoking, CigaretteStudies of the same condition, open and under way.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Prevention
- Allocation
- Randomised
- Intervention model
- Parallel groups
- Masking
- Double blind
- Who is masked
- Participant, Outcomes assessor
- Enrolment
- 433 participants (actual)
Sponsor and investigators
- Lead sponsor
- RAND
- Sponsor type
- University, hospital or other
- Responsible party
- Sponsor
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT05973981
- Sponsor's protocol ID
- R01CA261639
- Status last verified
- Oct 2025
- First submitted
- 25 Jul 2023
- Last updated
- 29 Oct 2025
- Results posted
- Yes, on ClinicalTrials.gov
- Data monitoring committee
- No
- FDA-regulated drug
- No
- FDA-regulated device
- No
- Individual data sharing
- No
Study at a glance
From the registry record, last updated by the sponsor on 29 Oct 2025. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- The Impact of Standardized Tobacco Product Packaging on Young Adults in the Retail Environment
- ClinicalTrials.gov ID
- NCT05973981
- Acronym / sponsor ID
- R01CA261639
- Conditions
- Smoking, Cigarette
- Study type
- Interventional
- Recruitment status
- Completed
- Enrolment
- 433 participants (actual)
- Lead sponsor
- RANDUniversity, hospital or other
- Study start
- 15 May 2023 (actual)
- Primary completion
- 14 May 2025 (actual)
- Study completion
- 14 May 2025 (actual)
- First posted
- 3 Aug 2023 (actual)
- Results
- Posted 29 Oct 2025
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
The overall aim of this research is to experimentally evaluate the extent to which partially standardizing the color of tobacco packaging influences tobacco use intentions among young adults who have varying levels of tobacco use experience.
Study design
- Primary purpose
- Prevention
- Allocation
- Randomised
- Intervention model
- Parallel groups
- Masking
- Double blind (participant, outcomes assessor)
- Number of arms
- 3
| Arm | Type | Receives |
|---|---|---|
| Status Quo Packages | Active comparator | Behavioral: Package standardizationCigarette packages appear as they normally do - no standardization |
| Partial standardization | Experimental | Behavioral: Package standardizationCigarette packages appear with half of the package using a standardized color |
| Full standardization | Experimental | Behavioral: Package standardizationCigarette packages appear with all of the packages fully standardized (by color and font) |
Who may qualify
- Ages
- 21 to 34 years
- Sex
- All
- Healthy volunteers
- Accepted
- Age groups
- Adult
Key inclusion criteria (2 listed)
- Ages 21-34
- Past month cigarette smoker
Key exclusion criteria (1 listed)
- None.
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| Package standardizationConditions vary in terms of amount of cigarette packages that are subject to standardization | Behavioural | Full standardization, Partial standardization, Status Quo Packages |
Primary outcome
Quit Smoking Motivation
Time frame: Immediately after shopping in the RAND StoreLab
Motivation to quit smoking as assessed by the Motivation to Stop Scale (MTSS; Kotz et al., 2013; Drug and Alcohol Dependence) participants endorsing one of 7 items: 1. = I don't want to stop smoking. 2. = I think I should stop smoking but don't really want to. 3. = I want to stop smoking but haven't thought about when. 4. = I REALLY want to stop smoking but I don't know when I will. 5. = I want to stop smoking and hope to soon. 6. = I REALLY want to stop smoking and intend to in the next 3 months. 7. = I REALLY want to stop smoking and intend to in the next month.
Results and safety
Loading the posted results from ClinicalTrials.gov…
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 29 Oct 2025.
- Posted resultsParticipant flow, baseline, all outcome measures and adverse events.
- Individual participant dataSharing planned: No
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Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part. This study is not recruiting at the moment.
The record lists no contact. Use the official record to reach the sponsor.
1 site in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
A study testing Package standardization in people with Smoking, Cigarette, run by RAND at 1 site in United States.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 2 inclusion and 1 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: finished, as of the sponsor's last update on 29 Oct 2025. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
Yes. Results are posted in the registry (first posted 29 Oct 2025). A summary is in the For doctors view, and the full results are on ClinicalTrials.gov.
How can a doctor refer a patient or contact the research team?
The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
Quit Smoking Motivation (time frame: Immediately after shopping in the RAND StoreLab). It is what the study was designed to measure, not a finding.
Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 29 Oct 2025.