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Food SelectionClimate LabelsNCT05482204

Do Sustainability Labels Lead to More Sustainable and Healthier Food Choices?

A study testing Low Climate Impact label and High Climate Impact label in people with Food Selection and Attitude, run by Johns Hopkins Bloomberg School of Public Health at 1 site in United States.

Completed

Finished. The study has ended and is not enrolling. Results may be posted on the official record.

Official record
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Trial summary

This study tests the effect of two climate change menu labels, one indicating 'low climate impact' and the other indicating 'high climate impact' on ordering choices and perceptions of healthfulness of food ordered in an online randomized experiment. Read more about this study

Who is it for?
Ages 18 years and olderHealthy volunteers can take part
Conditions the study is for
Food Selection, Attitude
What is being tested?
Low Climate Impact label and High Climate Impact label
Could I receive a placebo?
No, everyone receives an active treatment
How many people
5,055 participants
Where
1 siteUnited States
Study dates
30 Mar 2022to 13 Apr 2022
Phase
Interventional
Are there results?
None posted in the registry

Key requirements

Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.

  • Ages 18 years and older
  • All sexes
  • Healthy volunteers accepted
  • Adult, Older adult

Who may be able to join

  • 18 years of age or older
  • Member of the National Opinion Research Center (NORC) Amerispeak Panel

Who cannot join

  • <18 years of age
  • completed the survey in < 1/3 of the median duration
  • skipped or refused more than 50% of the survey questions

Trial locations and contacts

1 site in 1 country.

United States1 site
  • Johns Hopkins Bloomberg School of Public Health

    Baltimore, Maryland, 21205

Other trials in United States

About this study

This study tests the effect of two climate change menu labels, one indicating 'low climate impact' and the other indicating 'high climate impact' on ordering choices and perceptions of healthfulness of food ordered in an online randomized experiment.

Read the detailed description

The objective of this study is to examine how climate impact menu labels influence US adults' ordering and perceptions via an online randomized experiment. Participants were randomized to view one of 3 fast food menus online and then choose an item that they would like to order. One menu 'control' had QR code labels, the second had "low climate impact" labels on items with lower greenhouse gas emissions (vegetarian, chicken or fish items), the third had "high climate impact" labels on beef items. After the ordering task participants answered questions about what label they saw on the menu, how healthy they thought the item they ordered was, and how much the label discouraged them from eating high climate impact items.

Being tested
Low Climate Impact label, High Climate Impact label
Medical subject headings
Food Preferences, Behavior

What participants receive

What participants receive. In a randomised study each person is assigned to one group by chance.

  • Low Climate Impact labelOther

    Menu labels indicating low climate impact on chicken, fish, and vegetarian food items on a simulated online fast food menu.

  • High Climate Impact labelOther

    Menu labels indicating high climate impact on beef food items on a simulated online fast food menu.

Study groups in NCT05482204
Study groupRoleWhat they receive
Control (QR) labelNo interventionQR label on all menu items
Low Climate Impact LabelExperimental'Low Climate Impact' label on all chicken, fish and vegetarian menu items
Receives: Other: Low Climate Impact label
High climate Impact LabelExperimental'High Climate Impact' label on all beef menu items
Receives: Other: High Climate Impact label

What is being measured

The primary outcome is the main question the study is designed to answer.

  1. Sustainable vs. unsustainable selection from the menu

    The primary outcome is a binary indicator of whether or not the participant selected during the ordering task was a sustainable (chicken, fish, or vegetarian) menu item (1) vs. an unsustainable (beef) menu item (0).

    Before viewing the fast food menu, participants were asked to imagine they are at a restaurant and about to order dinner. They were asked to select one item they want to order for themselves. Participants could select one item to order before moving on.

    Measured: 1 minute

Secondary outcomes (3)
  1. Perceptions of healthfulness

    Perceptions of how healthy the meal ordered was (on a scale of 1=very unhealthy to 7=very healthy)

    Measured: < 1 minute

  2. Perceived Message Effectiveness (PME)

    This outcomes used 1 item from the 3 item UNC-PME scale to measure how much the assigned label discouraged the participant from wanting to consume items with a high impact on climate change. Responses are measured on a 5-point Likert scale from 1=Strongly disagree to 5= strongly agree. The exact question text is: "How much do you agree or disagree with the following statement? Information on the menu discouraged me from wanting to consume menu items with a high impact on climate change."

    Measured: <1 minute

  3. Nutrition Profile Index of ordered item

    The Nutrition Profile Index score (0-100) of the ordered item

    Measured: < 1 minute

Timeline

From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.

  1. First posted1 Aug 2022
  2. Study start30 Mar 2022
  3. Primary completion13 Apr 2022
  4. Study completion13 Apr 2022

Resources

More details

For doctors and researchers: how the study is designed, who runs it, and its registry IDs.

Study design
Study type
Interventional
Phase
Phase N/A
Primary purpose
Prevention
Allocation
Randomised
Intervention model
Parallel groups
Masking
None (open label)
Enrolment
5,055 participants (actual)
IDs, dates and publications
ClinicalTrials.gov ID
NCT05482204
Sponsor's protocol ID
IRB00018722
Acronym
Climate Labels
Status last verified
Jul 2022
First submitted
27 Jul 2022
Last updated
1 Aug 2022
Results posted
No
Data monitoring committee
No
FDA-regulated drug
No
FDA-regulated device
No
Individual data sharing
Yes: After 1 year de-identified data will be made available in partnership with the Open Science Foundation.

Publications

  • Wolfson JA, Musicus AA, Leung CW, Gearhardt AN, Falbe J. Effect of Climate Change Impact Menu Labels on Fast Food Ordering Choices Among US Adults: A Randomized Clinical Trial. JAMA Netw Open. 2022 Dec 1;5(12):e2248320. doi: 10.1001/jamanetworkopen.2022.48320.

    PubMed 36574248

Questions about this trial

What is this clinical trial studying?

A study testing Low Climate Impact label and High Climate Impact label in people with Food Selection and Attitude, run by Johns Hopkins Bloomberg School of Public Health at 1 site in United States.

The full registered description is in the About this study section and the official record.

Who may be eligible to take part?

The sponsor lists 2 inclusion and 3 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.

Is this clinical trial currently recruiting?

The record says: finished, as of the sponsor's last update on 1 Aug 2022. Status can change between updates, so confirm with the study contact before making plans.

Where is the study taking place?

The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.

What are the possible benefits and risks?

They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.

Are results available for this study?

The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.

How can a doctor refer a patient or contact the research team?

The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.

What does the primary outcome measure?

Sustainable vs. unsustainable selection from the menu (time frame: 1 minute). It is what the study was designed to measure, not a finding.

Where can I read the original study information?

On the ClinicalTrials.gov record for NCT05482204, which also lists 1 linked publication.

Does a listing mean the treatment is approved or proven to work?

No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.

How often is this information updated?

AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 1 Aug 2022.

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