AzTrials
AzTrials

Post-Partum HaemorrhageE-MOTIVENCT04341662

A Clinical Trial to Study the Effectiveness of a Care Bundle to Prevent Bleeding After a Woman Has Given Birth

A study testing E-MOTIVE intervention in people with Post-Partum Haemorrhage, run by University of Birmingham at 6 sites in 5 countries.

Completed

Finished. The study has ended and is not enrolling. Results may be posted on the official record.

Official record
Search all trials

Trial summary

Every six minutes a mother dies from postpartum haemorrhage (PPH) in low-resource countries, in the prime of her life and often leaving behind a young family. In many settings, when a mother dies in childbirth, her infant has less than a 20% chance of surviving past the first month. Read more about this study

Who is it for?
Any age, women onlyHealthy volunteers can take part
Conditions the study is for
Post-Partum Haemorrhage
What is being tested?
E-MOTIVE intervention
Could I receive a placebo?
No, everyone receives an active treatment
How many people
99,659 participants
Where
6 sitesin 5 countries
Study dates
13 Oct 2020to 24 Mar 2023
Phase
Interventional
Are there results?
Yes, posted in the registrySummary in the doctors' view

Key requirements

Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.

  • Ages Any age
  • Women only
  • Healthy volunteers accepted
  • Child, Adult, Older adult

Cluster: Health facility is the randomisation unit. Health facilities are eligible for inclusion if they have 1000 to 5000 births a year and provide comprehensive obstetric care with ability to perform surgery for PPH. Health facilities are selected based on being administratively and geographically distinct from each other. Pre-existing implementation of early detection or bundled approach are exclusion criteria

Research participants: All healthcare providers attending vaginal births at the study facilities.

Patients: All verified vaginal births in the study facilities

Trial locations and contacts

6 sites in 5 countries.

6 sites in 5 countries

South Africa2 sites
  • University of Cape Town

    Cape Town

  • University of the Witwatersrand

    Johannesburg

Other trials in South Africa

Kenya1 site
  • University of Nairobi

    Nairobi

Other trials in Kenya

Nigeria1 site
  • Bayero University

    Kano

Other trials in Nigeria

Pakistan1 site
  • Aga Khan University

    Karachi

Other trials in Pakistan

Tanzania1 site
  • Muhimbili University of Health and Allied Sciences

    Dar es Salaam

Other trials in Tanzania

About this study

Official title: Early Detection of Postpartum Haemorrhage and Treatment Using the World Health Organisation MOTIVE 'First Response' Bundle: a Cluster Randomised Trial With Health Economic Analysis and Mixed-methods Evaluation (E-MOTIVE Trial)

Every six minutes a mother dies from postpartum haemorrhage (PPH) in low-resource countries, in the prime of her life and often leaving behind a young family. In many settings, when a mother dies in childbirth, her infant has less than a 20% chance of surviving past the first month. PPH, defined as a blood loss of more than 500 ml, is the leading cause of maternal death worldwide, accounting for 27% of maternal deaths. The WHO published "Recommendations for the Prevention and Treatment of Postpartum Hemorrhage" in 2012 to provide evidence-informed recommendations for managing PPH. However, adherence to these recommendations is currently limited by a number of challenges.

This primary aim of this multi-country, parallel cluster randomised trial with a baseline control phase, along with mixed-methods and health economic evaluations, is to evaluate the implementation of early detection and the use of the World Health Organisation (WHO) MOTIVE 'first response' treatment bundle for postpartum haemorrhage (PPH) on clinical, implementation and resource use outcomes. The investigators will evaluate the implementation through mixed-methods and carry out a health economic evaluation from the public healthcare system perspective.

Read the detailed description

The aim of this trial is evaluate the implementation of early detection and the use of the WHO MOTIVE 'first response' treatment bundle for PPH on clinical, implementation and resource use outcomes. The investigators will evaluate the implementation through mixed-methods and carry out a health economic evaluation from the public healthcare system perspective. The investigators will use a multi-country, parallel cluster randomised trial design with a baseline control phase, along with mixed-methods and health economic evaluations. The trial is conducted in secondary level health facilities in four low- and middle- income countries. For this trial, the health facility is the randomisation unit. Health facilities are eligible for inclusion if they have 1000 to 5000 births a year and provide comprehensive obstetric care with ability to perform surgery for PPH. Pre-existing implementation of early detection or bundled approach are exclusion criteria. The research participants are all healthcare providers attending vaginal births in the study facilities. The E-MOTIVE intervention consists of three elements: 1) a strategy for early detection of PPH, which allows triggering of the 'first response' treatment bundle; 2) a 'first response' bundle called "MOTIVE", based on the WHO guideline recommendations and consisting of uterine Massage, Oxytocic drugs, Tranexamic acid, IV fluids and Examination \& Escalation; and 3) an implementation strategy, focusing on simulation-based training with peer-assisted learning, local E-MOTIVE champions, feedback of actionable data to providers, calibrated drape with trigger line, and MOTIVE emergency trolley and/or carry case. The control health facilities will deliver usual care with dissemination of the current guidelines.

The primary outcome is a composite of the following three clinical outcomes: 1) primary severe PPH defined as blood loss ≥1000 ml following a vaginal birth in the facility measured up to 2 hours postpartum; 2) postpartum laparotomy for bleeding until discharge from the health facility; and 3) postpartum maternal death from bleeding until discharge from the health facility. If any of the components occur, this will be deemed as positive for the primary outcome.

The key secondary implementation outcomes of special interest are 1) PPH detection (with the following numerator and denominator: women who objectively had PPH (source-verified blood loss ≥ 500 mL after weighing of the drape) and were diagnosed with PPH by the birth attendants divided by the total number of women who objectively had PPH (source verified blood loss ≥ 500 mL after weighing the drape), and 2) compliance with MOTIVE bundle (with the following numerator and denominator: women who objectively had PPH and were treated with the PPH bundle following a diagnosis of PPH by the birth attendants divided by the total number of women who objectively had PPH (blood loss ≥ 500 mL after weighing of the drape).

Secondary outcomes: blood transfusion, uterine tamponade, Intensive Care Unit admissions or higher-level facility transfers, and new-born deaths along with implementation and resource use outcomes.

Eighty health facilities will take part in the study. Initially, all health facilities will enter a 7-month baseline period in which they will be following usual care. After this, we will randomise 40 of the 80 health facilities to the E-MOTIVE intervention for 7 months, allowing two months for transition. The other 40 health facilities will continue to follow usual care as per the baseline period for the entire trial duration (16 months). The anticipated sample size for the study will be 215,040 women. This sample size is expected to have over 90% power to detect a 25% relative reduction in the primary outcome from 4% to 3% after allowing for clustering. The number of clusters has been inflated by 10% to allow for drop out of health facilities and for varying cluster sizes. Randomisation will use a minimisation algorithm to balance the intervention and control facilities by the number of vaginal births per health facility, the health facility rate of the composite primary outcome during the baseline phase, the quality of oxytocin used per health facility, and the number of facilities in each arm.

During the 7-month baseline phase, the investigators will refine and optimise the E-MOTIVE implementation strategy by piloting it in two to three facilities per country over up to two adaptive cycles for addressing barriers and enablers to delivery and implementation, ahead of the intervention phase.

The investigators will also conduct a mixed-methods process evaluation to assess the extent to which the E-MOTIVE intervention has been implemented as intended. The implementation outcomes of interest are fidelity, adoption, adaptation, acceptability, and sustainability, as well as contextual influences and barriers and enablers to implementation.

The investigators plan to assess the cost-effectiveness of the E-MOTIVE intervention compared with usual care from a public healthcare system perspective for each country, as measured by incremental cost-effectiveness ratios for a) severe PPH prevented, b) laparotomy for PPH prevented, c) death from PPH avoided, and (d) quality-adjusted life-years prevented.

Following the publication of the E-MOTIVE trial findings, a prospective pre-post intervention study of the E-MOTIVE intervention was planned in eight secondary-level care District Head Quarter (DHQ) hospitals in the Sindh and Punjab provinces of Pakistan. Pakistan was originally scheduled to be part of the multi-country, cluster-randomised E-MOTIVE trial. However, the catastrophic floods in Pakistan in 2022 delayed the start of recruitment, whilst the other participating countries progressed to complete the trial. At this stage, as the required sample size for the trial had been achieved, the Independent Data Monitoring Committee advised completing and analysing the trial without the participation of Pakistan. The definitive effects found by the E-MOTIVE trial made it unethical to conduct further randomised trials of the intervention. As all countries that contributed to the E-MOTIVE trial were from Africa, an outstanding question on generalisability of the findings outside of Africa remained. The E-MOTIVE study in Pakistan was, therefore, planned as a pre-post study to assess the implementation and generalisability of E-MOTIVE in a South Asian healthcare setting. The amended protocol was approved by the University of Birmingham, UK and the Pakistan ethics and regulatory review committee. The study retained the same primary clinical and implementation outcomes as the main trial.

Being tested
E-MOTIVE intervention, Usual care
Keywords
post-partum haemorrhage, early detection, blood loss measurement, oxytocin, tranexamic acid
Medical subject headings
Postpartum Hemorrhage

What participants receive

What participants receive. In a randomised study each person is assigned to one group by chance.

  • E-MOTIVE interventionBehavioural

    The E-MOTIVE intervention consists of three elements: 1) a strategy for early detection of PPH, which allows triggering of the 'first response' treatment bundle; 2) a 'first response' bundle called "MOTIVE", based on the WHO guideline recommendations and consisting of uterine Massage, Oxytocic drugs, Tranexamic acid, IV fluids and Examination \& Escalation; and 3) an implementation strategy, focusing on simulation-based training with peer-assisted learning, local E-MOTIVE champions, feedback of actionable data to providers, calibrated drape with trigger line, and MOTIVE emergency trolley and/or carry case.

  • Usual careBehavioural

    Health facilities will continue to follow usual care as per the baseline period for the remainder of the intervention phase.

Study groups in NCT04341662
Study groupRoleWhat they receive
E-MOTIVE interventionExperimentalThe E-MOTIVE intervention consists of three elements: 1) a strategy for early detection of PPH, which allows triggering of the 'first response' treatment bundle; 2) a 'first response' bundle called "MOTIVE", based on the WHO guideline recommendations and consisting of uterine Massage, Oxytocic drugs, Tranexamic acid, IV fluids and Examination \& Escalation; and 3) an implementation strategy, focusing on simulation-based training with peer-assisted learning, local E-MOTIVE champions, feedback of actionable data to providers, calibrated drape with trigger line, and MOTIVE emergency trolley and/or carry case.
Receives: Behavioral: E-MOTIVE intervention
Usual careActive comparatorUsual care with dissemination of the current guidelines
Receives: Behavioral: Usual care

What is being measured

The primary outcome is the main question the study is designed to answer.

  1. The Primary Outcome is a Composite of the Following Three Clinical Outcomes: 1) Severe PPH Defined as Blood Loss ≥1000 ml or; 2) Postpartum Laparotomy for Bleeding or; 3) Postpartum Maternal Death From Bleeding. Please See Below for Further Details.

    1. Number of women with primary severe PPH defined as blood loss ≥1000 ml following a vaginal birth in the facility up to 2 hours postpartum
    2. Number of women with postpartum laparotomy for bleeding until discharge from the health facility
    3. Number of postpartum maternal deaths from bleeding until discharge from the health facility.

    A Blinded Endpoint Review Committee (BERC) will assess incoming data relevant to the primary outcome in order to confirm if any postpartum laparotomy was performed for bleeding and if any maternal death was due to bleeding

    Measured: Postpartum until discharge from the health facility (up to 42 days)

Secondary outcomes (33)
  1. PPH Detection

    With the following numerator and denominator: women who objectively had PPH (source-verified blood loss ≥ 500 mL after weighing of the drape) and were diagnosed with PPH by the birth attendants divided by the total number of women who objectively had PPH (source verified blood loss ≥ 500 mL after weighing the drape)

    Measured: Up to 24 hours postpartum

  2. Compliance With MOTIVE Bundle

    Defined as adherence with three core elements of the bundle: administration of oxytocic drugs, TXA and IV fluids. If all three core elements are administered when a PPH is diagnosed, this will be deemed positive for bundle compliance

    Measured: Up to 24 hours postpartum

  3. Number of Women With Laparotomy Postpartum Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days)

  4. Number of Women With Laparotomy With Compression Sutures Postpartum Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  5. Number of Women With Laparotomy With Arterial Ligation Postpartum Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the healthcare facility (up to 42 days).

  6. Number of Women With Hysterectomy Postpartum Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  7. Number of Women With Hysterectomy for Bleeding Postpartum Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  8. Rate of All Cause Maternal Mortality Postpartum Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  9. Amount of Blood Loss (as a Continuous Variable)

    Reported in millilitres

    Measured: Up to 24 hours postpartum

  10. Number of Women With Primary PPH Defined as Blood Loss ≥500 ml

    Measured in mililitres

    Measured: Up to 24 hours postpartum

  11. Duration of Hospitalisation Postpartum

    Measured in days

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  12. Duration of ICU Hospitalisation Postpartum

    Measured in days

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  13. Number of Women Transferred to a Higher-level Facility Postpartum Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  14. Rate of All Cause Neonatal Mortality Postpartum Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  15. Number of Women Receiving Non-pneumatic Anti-shock Garment (NASG) Postpartum Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  16. Number of Women Receiving Uterine Balloon Tamponade Postpartum Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  17. Number of Women Receiving a Blood Transfusion Postpartum Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  18. Number of Women Receiving Blood Transfusion for Postpartum Haemorrhage Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  19. Number of Women Admitted to Intensive Care Unit (ICU) Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  20. Number of Women With Primary Severe PPH (Defined as Blood Loss ≥1000 ml) Following a Vaginal Birth in the Facility Measured up to 2 Hours Postpartum

    Measured: Up to 2 hours postpartum

  21. Postpartum Laparotomy for Bleeding Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  22. Postpartum Maternal Death From Bleeding Until Discharge From the Health Facility

    Measured: Postpartum until discharge from the health facility (up to 42 days).

  23. PPH Treatment by Healthcare Provider up to 2 Hours Postpartum (or up to 24 Hours if Bleeding Continues)

    With the following numerator and denominator: women diagnosed with PPH by the birth attendants divided by the total of women having a vaginal birth in the health facility

    Measured: Up to 2 hours postpartum (or up to 24 hours if bleeding continues)

  24. Bundle Usage up to 2 Hours Postpartum (or up to 24 Hours if Bleeding Continues)

    With the following numerator and denominator: women treated with the PPH bundle following a diagnosis of PPH by the birth attendants divided by the total of women having a vaginal birth in the health facility

    Measured: Up to 2 hours postpartum (or up to 24 hours if bleeding continues)

  25. Bundle Usage for PPH up to 2 Hours Postpartum (or up to 24 Hours if Bleeding Continues)

    With the following numerator and denominator: women treated with the PPH bundle following a diagnosis of PPH by the birth attendant divided by the total of women diagnosed with PPH by the birth attendants

    Measured: Up to 2 hours postpartum (or up to 24 hours if bleeding continues)

  26. Number of Women Receiving Uterine Massage for PPH

    Measured: Up to 24 hours postpartum

  27. Number of Women Receiving Oxytocin for PPH

    Measured: Up to 24 hours postpartum

  28. Number of Women Receiving Misoprostol for PPH

    Measured: Up to 24 hours postpartum

  29. Number of Women Receiving TXA for PPH

    Measured: Up to 24 hours postpartum

  30. Number of Women Receiving Intravenous Fluids (IV) for PPH

    Measured: Up to 24 hours postpartum

  31. Number of Women Receiving Examination of the Genital Tract

    Physical observation (no specific tool used).

    Measured: Up to 24 hours postpartum

  32. Number of Women Receiving Any Treatment Uterotonic for PPH

    Measured: Up to 24 hours postpartum

  33. Number of Women Requiring Additional Treatment Interventions (Not Responding to the MOTIVE Bundle).

    Measured: Up to 24 hours postpartum

Timeline

From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.

  1. First posted10 Apr 2020
  2. Study start13 Oct 2020
  3. Primary completion24 Mar 2023
  4. Study completion24 Mar 2023

Resources

More details

For doctors and researchers: how the study is designed, who runs it, and its registry IDs.

Study design
Study type
Interventional
Phase
Phase N/A
Primary purpose
Treatment
Allocation
Randomised
Intervention model
Parallel groups
Model description
Parallel cluster randomised trial with a baseline control phase, along with mixed-methods and health economic evaluations
Masking
None (open label)
Enrolment
99,659 participants (actual)
IDs, dates and publications
ClinicalTrials.gov ID
NCT04341662
Sponsor's protocol ID
RG_19-231
Other IDs
PACTR202002791391791
Acronym
E-MOTIVE
Status last verified
Mar 2025
First submitted
7 Feb 2020
Last updated
18 Apr 2025
Data monitoring committee
Yes
FDA-regulated drug
No
FDA-regulated device
No
Individual data sharing
Yes: All collected IPD

Publications

  • Gallos I, Devall A, Martin J, Middleton L, Beeson L, Galadanci H, Alwy Al-Beity F, Qureshi Z, Hofmeyr GJ, Moran N, Fawcus S, Sheikh L, Gwako G, Osoti A, Aswat A, Mammoliti KM, Sindhu KN, Podesek M, Horne I, Timms R, Yunas I, Okore J, Singata-Madliki M, Arends E, Wakili AA, Mwampashi A, Nausheen S, Muhammad S, Latthe P, Evans C, Akter S, Forbes G, Lissauer D, Meher S, Weeks A, Shennan A, Ammerdorffer A, Williams E, Roberts T, Widmer M, Oladapo OT, Lorencatto F, Bohren MA, Miller S, Althabe F, Gulmezoglu M, Smith JM, Hemming K, Coomarasamy A. Randomized Trial of Early Detection and Treatment of Postpartum Hemorrhage. N Engl J Med. 2023 Jul 6;389(1):11-21. doi: 10.1056/NEJMoa2303966. Epub 2023 May 9.

    PubMed 37158447
  • Williams EV, Goranitis I, Oppong R, Perry SJ, Devall AJ, Martin JT, Mammoliti KM, Beeson LE, Sindhu KN, Galadanci H, Alwy Al-Beity F, Qureshi Z, Hofmeyr GJ, Moran N, Fawcus S, Mandondo S, Middleton L, Hemming K, Oladapo OT, Gallos ID, Coomarasamy A, Roberts TE. A cost-effectiveness analysis of early detection and bundled treatment of postpartum hemorrhage alongside the E-MOTIVE trial. Nat Med. 2024 Aug;30(8):2343-2348. doi: 10.1038/s41591-024-03069-5. Epub 2024 Jun 6.

    PubMed 38844798
  • Forbes G, Akter S, Miller S, Galadanci H, Qureshi Z, Fawcus S, Hofmeyr GJ, Moran N, Singata-Madliki M, Dankishiya F, Gwako G, Osoti A, Thomas E, Gallos I, Mammoliti KM, Devall A, Coomarasamy A, Althabe F, Atkins L, Bohren MA, Lorencatto F. Factors influencing postpartum haemorrhage detection and management and the implementation of a new postpartum haemorrhage care bundle (E-MOTIVE) in Kenya, Nigeria, and South Africa. Implement Sci. 2023 Jan 11;18(1):1. doi: 10.1186/s13012-022-01253-0.

    PubMed 36631821
  • Akter S, Forbes G, Miller S, Galadanci H, Qureshi Z, Fawcus S, Justus Hofmeyr G, Moran N, Singata-Madliki M, Amole TG, Gwako G, Osoti A, Thomas E, Gallos I, Mammoliti KM, Coomarasamy A, Althabe F, Lorencatto F, Bohren MA. Detection and management of postpartum haemorrhage: Qualitative evidence on healthcare providers' knowledge and practices in Kenya, Nigeria, and South Africa. Front Glob Womens Health. 2022 Nov 18;3:1020163. doi: 10.3389/fgwh.2022.1020163. eCollection 2022.

    PubMed 36467287
  • Bohren MA, Lorencatto F, Coomarasamy A, Althabe F, Devall AJ, Evans C, Oladapo OT, Lissauer D, Akter S, Forbes G, Thomas E, Galadanci H, Qureshi Z, Fawcus S, Hofmeyr GJ, Al-Beity FA, Kasturiratne A, Kumarendran B, Mammoliti KM, Vogel JP, Gallos I, Miller S. Formative research to design an implementation strategy for a postpartum hemorrhage initial response treatment bundle (E-MOTIVE): study protocol. Reprod Health. 2021 Jul 14;18(1):149. doi: 10.1186/s12978-021-01162-3.

    PubMed 34261508

Questions about this trial

What is this clinical trial studying?

A study testing E-MOTIVE intervention in people with Post-Partum Haemorrhage, run by University of Birmingham at 6 sites in 5 countries.

The full registered description is in the About this study section and the official record.

Is this clinical trial currently recruiting?

The record says: finished, as of the sponsor's last update on 18 Apr 2025. Status can change between updates, so confirm with the study contact before making plans.

Where is the study taking place?

The record lists 6 sites in South Africa, Kenya, Nigeria, Pakistan, Tanzania. Whether a site is taking part right now should be confirmed with that site. See every site.

What are the possible benefits and risks?

They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.

Are results available for this study?

Yes. Results are posted in the registry (first posted 6 Aug 2024). A summary is in the For doctors view, and the full results are on ClinicalTrials.gov.

How can a doctor refer a patient or contact the research team?

The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.

What does the primary outcome measure?

The Primary Outcome is a Composite of the Following Three Clinical Outcomes: 1) Severe PPH Defined as Blood Loss ≥1000 ml or; 2) Postpartum Laparotomy for Bleeding or; 3) Postpartum Maternal Death From Bleeding. Please See Below for Further Details. (time frame: Postpartum until discharge from the health facility (up to 42 days)). It is what the study was designed to measure, not a finding.

Where can I read the original study information?

On the ClinicalTrials.gov record for NCT04341662, which also lists 5 linked publications.

Does a listing mean the treatment is approved or proven to work?

No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.

How often is this information updated?

AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 18 Apr 2025.

Free account

Log in to keep searching

You’ve used your 3 free searches. AzTrials is free: log in or create a free account to keep searching clinical trials and save the ones you want to follow.

Create a free accountLog in