Consumer BehaviorNCT02546505
Impact of Front-of-pack Nutrition Labelling on Consumer Purchases
A study testing Front-of-pack nutrition labeling and Consumer information in people with Consumer Behavior and Nutrition Labeling, run by University of Paris 13.
Trial summary
Introducing Front-Of-Pack (FOP) nutrition labelling, providing simplified information on nutritional content at a glance, in order to help consumer make informed choices, has been identified as of major interest by public health specialists. Read more about this study
- Who is it for?
- Ages 18 years and olderHealthy volunteers can take part
- Conditions the study is for
- Consumer Behavior, Nutrition Labeling
- What is being tested?
- Front-of-pack nutrition labeling and Consumer information
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 900 participants
- Where
- No sites listed yet
- Study dates
- Oct 2015to Nov 2015
- Phase
- Interventional
- Are there results?
- None posted in the registry
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 18 years and older
- All sexes
- Healthy volunteers accepted
- Adult, Older adult
Who may be able to join
- Adults >18 years old
- Usually purchasing the selected categories of foods (Breakfast cereals, appetizers, biscuits)
Who cannot join
- Not used to purchasing the selected categories of foods
About this study
Official title: Impact of Front-of-pack Nutrition Labelling on Consumer Purchases - Controlled Trial in Shopper Laboratory Stores
Introducing Front-Of-Pack (FOP) nutrition labelling, providing simplified information on nutritional content at a glance, in order to help consumer make informed choices, has been identified as of major interest by public health specialists. In France, a recent report to the Minister of Health has proposed the introduction of a Front-of-Pack nutrition label, the 5-Colour nutrition label. Existing studies on FOP labels mainly focused on assessment of consumers' acceptability/liking and understanding. If most of the studies on purchasing behavior, conducted in real supermarkets, suggested a positive effect of FOP labels on consumers' food choices, the impact of the 5-CNL has not been evaluated.
The main objective is to evaluate the impact of a Front-of-pack nutrition label, the 5-Colour Nutrition Label on consumer purchases in a controlled environment close to real-world settings. Nutritional quality of the items purchased will be compared using the Food Standards Agency nutrient profiling system (FSA score). The study relies on a comparison across three independent samples :
Read more
- Control group: The current situation with current way brands show or not nutritional information on Front of Pack (FoP) - without consumer information
- Intervention n°1: Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. No additional consumer information
- Intervention n°3: Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. Additional consumer information specifically targeting nutritional information and explaining the 5-CNL will be performed (this information will consist in a concept shown to respondents before the shopping session).
Participants are recruited in the street through quota sampling, based on criteria of gender, age and purchasing habits on the products categories selected for the introduction of the FOP nutrition label.
The study relies on LabStores®, i.e. shopper laboratory stores, which are controlled study spaces in which a store is recreated in reality.The real lab store mimics a store environment with real shelves, product, and cash register, and presents several product categories in a realistic shopping environment. At the end of the shopping session, the respondents proceed to the cashier but don't actually pay for their purchases.
The selected foodstuffs come from actual retailers' brand products available on the French market. Three categories of products were selected, based on expected variability in nutritional quality of the products and logistic criteria (exclusion of fresh products):
- Breakfast cereals
- Sweet biscuits
- Salty snacks The impact of the different labels on nutritional quality (FSA score, calories, lipids, saturated fatty acids, sugars, proteins, fibre, sodium) of the shopping cart is investigated using one way ANOVA. Pairwise comparisons among FOP labels are assessed by using Tukey's multiple comparisons tests.
All tests of significance are two-sided, and a P value <0.05 is considered significant. Statistical analyses are performed using SAS software (version 9.3; SAS Institute Inc.).
- Conditions
- Consumer Behavior, Nutrition Labeling
- Being tested
- Front-of-pack nutrition labeling, Consumer information
- Keywords
- Consumer behavior, Nutrition Labeling
- Medical subject headings
- Consumer Behavior
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Front-of-pack nutrition labelingOther
Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods.
Consumer informationOther
Information specifically targeting nutritional information and explaining the 5-CNL is presented to the subject (this information will consist in a concept shown to respondents before the shopping session).
| Study group | Role | What they receive |
|---|---|---|
| Control | No intervention | The current situation with current way brands show or not nutritional information on Front of Pack (FoP) - without consumer information |
| Intervention n°1 | Experimental | Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. No additional consumer information Receives: Other: Front-of-pack nutrition labeling |
| Intervention n°2 | Experimental | Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. Additional consumer information specifically targeting nutritional information and explaining the 5-CNL will be performed (this information will consist in a concept shown to respondents before the shopping session). Receives: Other: Front-of-pack nutrition labeling; Other: Consumer information |
What is being measured
The primary outcome is the main question the study is designed to answer.
FSA score to evaluate nutritional quality of the items purchased
Mean Food Standards Agency nutrient profiling system (FSA score) of the items purchased
Measured: Estimated time frame 6 weeks
Secondary outcomes (7)
Energy content of the items purchased
Energy content (Kcal) for 100g of the items purchased
Measured: Estimated time frame 6 weeks
Saturated fatty acid content of the items purchased
Saturated fatty acids content (g) for 100g of the items purchased
Measured: Estimated time frame 6 weeks
Sodium content of the items purchased
Sodium content (mg) for 100g of the items purchased
Measured: Estimated time frame 6 weeks
Sugar content of the items purchased
Sugar content (mg) for 100g of the items purchased
Measured: Estimated time frame 6 weeks
Protein content of the items purchased
Protein content (mg) for 100g of the items purchased
Measured: Estimated time frame 6 weeks
Fiber content of the items purchased
Fiber content (mg) for 100g of the items purchased
Measured: Estimated time frame 6 weeks
Number of purchased items labelled in green/yellow/orange/pink/red
Measured: Estimated time frame 6 weeks
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted11 Sep 2015 (estimated)
- Study startOct 2015
- Primary completionNov 2015
- Study completionNov 2015
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Publications (1)Papers the sponsor has linked to this study.
- Other trials for Consumer BehaviorStudies of the same condition, open and under way.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Allocation
- Non-randomised
- Intervention model
- Parallel groups
- Masking
- None (open label)
- Enrolment
- 900 participants (actual)
Sponsor and investigators
- Lead sponsor
- University of Paris 13
- Sponsor type
- University, hospital or other
- Collaborators
- BVA nudge unit
- Responsible party
- Principal investigator, Serge HERCBERG, University of Paris 13
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT02546505
- Sponsor's protocol ID
- EREN-BVA
- Status last verified
- Dec 2015
- First submitted
- 28 Aug 2015
- Last updated
- 2 Dec 2015
- Results posted
- No
- Data monitoring committee
- No
Publications
Julia C, Blanchet O, Mejean C, Peneau S, Ducrot P, Alles B, Fezeu LK, Touvier M, Kesse-Guyot E, Singler E, Hercberg S. Impact of the front-of-pack 5-colour nutrition label (5-CNL) on the nutritional quality of purchases: an experimental study. Int J Behav Nutr Phys Act. 2016 Sep 20;13(1):101. doi: 10.1186/s12966-016-0416-4.
PubMed 27645372
Study at a glance
From the registry record, last updated by the sponsor on 2 Dec 2015. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- Impact of Front-of-pack Nutrition Labelling on Consumer Purchases - Controlled Trial in Shopper Laboratory Stores
- ClinicalTrials.gov ID
- NCT02546505
- Acronym / sponsor ID
- EREN-BVA
- Conditions
- Consumer Behavior, Nutrition Labeling
- Keywords
- Consumer behavior, Nutrition Labeling
- Study type
- Interventional
- Recruitment status
- Completed
- Enrolment
- 900 participants (actual)
- Lead sponsor
- University of Paris 13University, hospital or other
- Collaborators
- BVA nudge unit
- Study start
- Oct 2015
- Primary completion
- Nov 2015 (actual)
- Study completion
- Nov 2015 (actual)
- First posted
- 11 Sep 2015 (estimated)
- Results
- Not posted in the source record
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
Introducing Front-Of-Pack (FOP) nutrition labelling, providing simplified information on nutritional content at a glance, in order to help consumer make informed choices, has been identified as of major interest by public health specialists. In France, a recent report to the Minister of Health has proposed the introduction of a Front-of-Pack nutrition label, the 5-Colour nutrition label. Existing studies on FOP labels mainly focused on assessment of consumers' acceptability/liking and understanding. If most of the studies on purchasing behavior, conducted in real supermarkets, suggested a positive effect of FOP labels on consumers' food choices, the impact of the 5-CNL has not been evaluated.
The main objective is to evaluate the impact of a Front-of-pack nutrition label, the 5-Colour Nutrition Label on consumer purchases in a controlled environment close to real-world settings. Nutritional quality of the items purchased will be compared using the Food Standards Agency nutrient profiling system (FSA score). The study relies on a comparison across three independent samples :
- Control group: The current situation with current way brands show or not nutritional information on Front of Pack (FoP) - without consumer information
- Intervention n°1: Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. No additional consumer information
- Intervention n°3: Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. Additional consumer information specifically targeting nutritional information and explaining the 5-CNL will be performed (this information will consist in a concept shown to respondents before the shopping session).
Participants are recruited in the street through quota sampling, based on criteria of gender, age and purchasing habits on the products categories selected for the introduction of the FOP nutrition label.
The study relies on LabStores®, i.e. shopper laboratory stores, which are controlled study spaces in which a store is recreated in reality.The real lab store mimics a store environment with real shelves, product, and cash register, and presents several product categories in a realistic shopping environment. At the end of the shopping session, the respondents proceed to the cashier but don't actually pay for their purchases.
The selected foodstuffs come from actual retailers' brand products available on the French market. Three categories of products were selected, based on expected variability in nutritional quality of the products and logistic criteria (exclusion of fresh products):
- Breakfast cereals
- Sweet biscuits
- Salty snacks The impact of the different labels on nutritional quality (FSA score, calories, lipids, saturated fatty acids, sugars, proteins, fibre, sodium) of the shopping cart is investigated using one way ANOVA. Pairwise comparisons among FOP labels are assessed by using Tukey's multiple comparisons tests.
All tests of significance are two-sided, and a P value <0.05 is considered significant. Statistical analyses are performed using SAS software (version 9.3; SAS Institute Inc.).
Study design
- Allocation
- Non-randomised
- Intervention model
- Parallel groups
- Masking
- None (open label)
- Number of arms
- 3
| Arm | Type | Receives |
|---|---|---|
| Control | No intervention | –The current situation with current way brands show or not nutritional information on Front of Pack (FoP) - without consumer information |
| Intervention n°1 | Experimental | Other: Front-of-pack nutrition labelingIntroduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. No additional consumer information |
| Intervention n°2 | Experimental | Other: Front-of-pack nutrition labeling, Other: Consumer informationIntroduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. Additional consumer information specifically targeting nutritional information and explaining the 5-CNL will be performed (this information will consist in a concept shown to respondents before the shopping session). |
Who may qualify
- Ages
- 18 years and older
- Sex
- All
- Healthy volunteers
- Accepted
- Age groups
- Adult, Older adult
Key inclusion criteria (2 listed)
- Adults >18 years old
- Usually purchasing the selected categories of foods (Breakfast cereals, appetizers, biscuits)
Key exclusion criteria (1 listed)
- Not used to purchasing the selected categories of foods
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| Front-of-pack nutrition labelingIntroduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. | Other | Intervention n°1, Intervention n°2 |
| Consumer informationInformation specifically targeting nutritional information and explaining the 5-CNL is presented to the subject (this information will consist in a concept shown to respondents before the shopping session). | Other | Intervention n°2 |
Primary outcome
FSA score to evaluate nutritional quality of the items purchased
Time frame: Estimated time frame 6 weeks
Mean Food Standards Agency nutrient profiling system (FSA score) of the items purchased
7 secondary outcomes
Energy content of the items purchased
Time frame: Estimated time frame 6 weeks
Saturated fatty acid content of the items purchased
Time frame: Estimated time frame 6 weeks
Sodium content of the items purchased
Time frame: Estimated time frame 6 weeks
Sugar content of the items purchased
Time frame: Estimated time frame 6 weeks
Protein content of the items purchased
Time frame: Estimated time frame 6 weeks
Fiber content of the items purchased
Time frame: Estimated time frame 6 weeks
Number of purchased items labelled in green/yellow/orange/pink/red
Time frame: Estimated time frame 6 weeks
Results and safety
The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 2 Dec 2015.
- Derived from this study: PubMed 27645372Julia C, Blanchet O, Mejean C, Peneau S, Ducrot P, Alles B, Fezeu LK, Touvier M, Kesse-Guyot E, Singler E, Hercberg S. Impact of the front-of-pack 5-colour nutrition label (5-CNL) on the nutritional quality of purchases: an experimental study. Int J Behav Nutr Phys Act. 2016 Sep 20;13(1):101. doi: 10.1186/s12966-016-0416-4.
Related trials for Consumer Behavior
Recruiting
The Impact of the Family Room App on Caregivers
Well-Being, Psychological, Engagement
RecruitingObservational study
téléwork and Consumer Behavior: Longitudinal Study
Addictions
Active, not recruiting
Wellness App for Sleep Disturbance in Hematological Cancer Patients
Cancer, Sleep Disturbance
Not yet recruitingObservational study
University Survey on Consumer Behavior and Mental Health
Consumer Behavior, Mental Health
Not yet recruiting
A Physical Activity Programme Focussed on Step Volume and Intensity for People With Cardiovascular Disease: Getting Active and Staying Active After Cardiac Rehabilitation
Coronary Artery Disease
Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part. This study is not recruiting at the moment.
The record lists no contact. Use the official record to reach the sponsor.
Questions about this trial
What is this clinical trial studying?
A study testing Front-of-pack nutrition labeling and Consumer information in people with Consumer Behavior and Nutrition Labeling, run by University of Paris 13.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 2 inclusion and 1 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: finished, as of the sponsor's last update on 2 Dec 2015. Status can change between updates, so confirm with the study contact before making plans.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.
How can a doctor refer a patient or contact the research team?
The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
FSA score to evaluate nutritional quality of the items purchased (time frame: Estimated time frame 6 weeks). It is what the study was designed to measure, not a finding.
Where can I read the original study information?
On the ClinicalTrials.gov record for NCT02546505, which also lists 1 linked publication.
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 2 Dec 2015.